Graphic Design for E-commerce Using AI Tools

MODULE BREAKDOWN

Schedule:

Duration: 4 Weeks | 8 Total Sessions
Level: Beginner to Intermediate
Tools Covered: Canva Magic Studio • Google Gemini • ChatGPT etc.

Learning Outcomes:

By the end of this certification, learners will

  • Understand AI’s role in modern graphic design and eCommerce marketing
  • Create high-quality images, videos, and social media creatives using AI tools
  • Write effective prompts for images, videos, and branding assets
  • Build brand kits and design campaigns for online stores
  • Start earning through freelancing platforms as AI-powered designers

WEEK-WISE COURSE OUTLINE

WEEK 1 — Foundations of AI Design & Prompt Crafting

Key Focus: Understanding AI tools, design principles, and prompt basics.

Topics Covered:

  • Introduction to AI in graphic design & its use in eCommerce
  • Overview of Canva, Google Gemini, ChatGPT and other effective AI tools
  • Core design principles: color, typography, layout, and branding consistency
  • Introduction to Prompt Writing — how to describe your creative vision for AI tools
  • Practical exercises:
  • Brainstorm product ad ideas using Gemini
  • Design your first eCommerce post in Canva using AI assistance

Outcome: Students grasp the fundamentals of AI design and can craft simple prompts for product visuals.

WEEK 2 — AI Image Design & Creative Strategy

Key Focus: Image generation, product photography, and ad creatives for eCommerce.

Topics Covered:

  • Creating AI-generated images and mockups (Canva Magic Media)
  • Product background editing and enhancement (Remove.bg, Fotor AI)
  • Ad banner design for Facebook, Instagram, Shopify
  • Prompt Engineering for Images:
  • Structure: Subject + Style + Mood + Lighting + Background
  • Writing prompts for commercial ads and lifestyle visuals
  • Mini Project #1: Create a full Product Launch Visual Set (Main image, Ad banner, Story post)

Outcome:
Students learn to generate and design professional product creatives optimized for marketing.

WEEK 3 — AI Video Creation & Content Design

Key Focus: Motion graphics, video storytelling, and ad creation using AI.

Topics Covered:

  • Introduction to AI video generation tools (Canva Video)
  • Converting AI visuals into engaging short videos
  • Writing ad scripts using Gemini and ChatGPT
  • Adding captions, animations, and AI voiceovers


Prompt Writing for Video:
Scene descriptions, tone, camera angles, and transitions

Mini Project #2: Create a 15–20 second eCommerce promo video with branding

Outcome: Students master video ad creation and storytelling for eCommerce marketing.

WEEK 4 — Branding, Automation & Freelancing for Income

Key Focus: Brand design, workflow automation, and earning as an AI designer.

Topics Covered:

  • Building a brand identity (logo, color palette, typography system) using Canva AI
  • Automating repetitive design tasks (batch post generation, smart resizing)
  • Portfolio building — how to present work professionally

 

Freelancing & Monetization:

  • Creating Fiverr/Upwork profiles and gig listings
  • Writing AI-optimized service descriptions and titles
  • Pricing your services and finding clients
  • Selling templates and digital assets for passive income

Final Project:

  • Mini eCommerce Brand Campaign (Logo, 2 Image Creatives, 1 Ad Banner, 1 Video)
  • Certification Evaluation & Presentation

Outcome: Students graduate with a complete design portfolio and clear roadmap to start freelancing and earning

Divider Earning Opportunities after Certification
1. Freelancing on Fiverr, Upwork and LinkedIn. Designing ads and visuals for eCommerce sellers
(Shopify, Daraz, Amazon)
2. Selling Canva templates, AI prompts, or social media kits
3. Offering content design services to digital marketing agencies
Certification Requirements
  • Minimum 80% attendance
  • Completion of 2 mini projects + final project
  • Passing performance evaluation based on creativity, prompt quality, and branding

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