MODULE BREAKDOWN
1: Introduction to Digital Marketing - Digital Marketing Channel
Introduction to Digital Marketing
- Definition and significance
- Evolution of digital marketing
- Digital marketing vs. traditional marketing
Digital Marketing Channels Overview
- Understanding various digital marketing channels
- The role of websites, search engines, and social media
- Importance of email, mobile marketing, and content marketing
2: Social Media Marketing - Facebook
Social Media Marketing Fundamentals
- Why use social media for marketing
- Building a social media strategy
- Content planning and creation
Facebook Marketing
- Creating and optimizing a Facebook business page
- Effective content posting and scheduling
- Paid advertising on Facebook
- Measuring Facebook marketing success
3: Instagram - Twitter - LinkedIn
Instagram Marketing
- Setting up an Instagram business profile
- Crafting compelling visual content
- Instagram Stories and IGTV
- Influencer marketing on Instagram
Twitter Marketing
- Twitter for business and brand building
- Crafting engaging tweets
- Twitter ads and targeting
- Twitter analytics and tracking
LinkedIn Marketing
- Leveraging LinkedIn for B2B marketing
- Creating a professional LinkedIn profile
- Content sharing and networking strategies
- LinkedIn advertising options
4: YouTube - Google Ads - AdSense
YouTube Marketing
- Creating a YouTube channel for your business
- Video content creation and optimization
- YouTube advertising and sponsorships
- Measuring YouTube marketing performance
Google Ads
- Introduction to Google Ads (formerly AdWords)
- Keyword research and ad targeting
- Ad creation and campaign optimization
- Budget management and ROI tracking
AdSense
- Monetizing your website with Google AdSense
- Ad placement and optimization
- AdSense policies and best practices
- Earnings and reportings
5: Google Analytics
Understanding Google Analytics
- Setting up Google Analytics for your website
- Navigating the GA dashboard
- Key performance indicators (KPIs)
Interpreting Data
- Analyzing website traffic and user behavior
- Conversion tracking and goal setting
- Audience segmentation and insights
Using Data for Decision Making
- Making data-driven marketing decisions
- Understanding and Creating Audiences
- Reporting and sharing insights with stakeholders
6: Email Marketing using MailChimp
Email Marketing Fundamentals
- Why email marketing is crucial
- Overview of MailChimp as an email marketing tool
- Building and segmenting email lists
Creating Effective Email Campaigns
- Designing and personalizing emails in MailChimp
- Writing compelling email copy
- Integration with Social Media Channels
Tracking and Measuring Email Campaign Success
- Using MailChimp analytics and reports
7: Whats App Or SMS Marketing
- WhatsApp Business Account
- Other WhatsApp Business Settings