MODULE BREAKDOWN
Module 1: Graphic designing with online AI tools
Objective: Build strong visual and branding skills to create professional marketing designs.
Topics Covered:
1.Introduction to Graphic Design Principles
o Design fundamentals: color theory, typography, layout
o Brand identity and visual consistency
2. Getting Started with AI tool
o Account setup and workspace overview
o interface and design tools
3. Designing for Social Media
o Facebook, Instagram & TikTok post design
o Reel thumbnails, story templates, ad creatives
4. Business & Marketing Designs
o Logo design, business cards, posters, and flyers
o Designing brand kits and presentation decks
5. Advanced Techniques
o Using AI tools, templates, and animations
o Creating video ads and product mockups
6. Exporting & Managing Designs
o File types (JPG, PNG, PDF, MP4)
o Organizing projects and team collaboration
Practical Project:
Design a complete brand identity kit and social media content pack for a mock business.
Module 2: Shopify Store Creation & Management
Objective: Learn to build, customize, and manage an e-commerce store professionally.
Topics Covered:
1. Introduction to E-commerce & Shopify
o Overview of online selling models
o Shopify dashboard and pricing plans
2. Store Setup & Customization
o Choosing and customizing themes
o Adding products, collections, and variants
o Writing compelling product descriptions
3. Payments, Shipping & Taxes
o Setting up local and international payment methods
o Configuring delivery and return policies
4. Store Optimization
o Homepage layout and navigation
o Trust signals, SEO basics, and conversion design
5. Marketing Tools & Automations
o Shopify apps for marketing & customer retention
o Integrating Facebook & Instagram Shops
o Email marketing and abandoned cart recovery
Practical Project:
Create a fully functional Shopify store with at least 5 products and complete branding.
Module 3: Digital Marketing (Meta Certification)
Objective: Master Meta Ads and digital marketing strategies to drive sales and awareness.
Topics Covered:
o Digital channels overview (Meta)
o Understanding marketing funnels
o Facebook & Instagram business setup
o Ad Account, Page & Pixel connection
o Building full-funnel campaigns
o Budget planning & ad scheduling
o Reporting and performance analysis
Practical Project:
Launch a Meta campaign for the Shopify store built in Module 2 and track performance.
Capstone Project:
· Develop a brand design + Shopify store + ad campaign presentation.
· Certification from course provider (Graphic Designing, Shopify & Meta Skills).
· Portfolio review & LinkedIn optimization guidance.